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- Creative Strategy and Concepts
- Media Planning and Buying
- Direct Mail/Trade Show/Point-of-Sale
At PAPA, we think that advertising messages should be a natural outgrowth of a well-defined marketing strategy and an informed market position. Regardless of the genre or medium, the creative concepts and messaging have to support and enhance the brand. And motivate the intended audience to act.
Why Advertising Still Works Would you like to brainstorm some concepts for an upcoming advertising campaign?
- Website Design
- Email Marketing
- Paid Search
- eCommerce Development
- Search Engine Optimization (SEO)
When it comes to making connections and building relationships with customers, online marketing really delivers. A comprehensive, interactive website – developed properly – provides a dynamic platform for your brand, products and services. To maximize the impact of your web marketing efforts, you also should consider email marketing, e-commerce, paid search and social media tactics – of course, converging these with your advertising, branding and public relations strategies.
- Brand Analysis
- Brand Planning
- Brand Imaging
- Brand Positioning
- Brand Activation
A great brand is more than just a logo or a product. A great brand is the sum of all the attributes, both tangible and intangible, that provide value and culminate in an experience with the brand’s products, services or staff.