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Creating integrated programs that converge all aspects of Advertising, Website Development, Branding, and PR/Social Media.

Advertising Cleverness is not the goal. Just sound & compelling communication. Web Development Reap the benefits of online, interactive, 24/7 marketing. Branding A great brand propels you to a position of distinction. PR & Social Media Tell a compelling story, invite your audience into the conversation.

Advertising

  • Creative Strategy and Concepts
  • Media Planning and Buying
  • Broadcast/Print/Out-of-Home
  • Direct Mail/Trade Show/Point-of-Sale
  • Online/Mobile

At PAPA, we think that advertising messages should be a natural outgrowth of a well-defined marketing strategy and an informed market position. Regardless of the genre or medium, the creative concepts and messaging have to support and enhance the brand. And motivate the intended audience to act.

Why Advertising Still Works Would you like to brainstorm some concepts for an upcoming advertising campaign?

Web Development

  • Website Design
  • Email Marketing
  • Paid Search
  • eCommerce Development
  • Search Engine Optimization (SEO)

When it comes to making connections and building relationships with customers, online marketing really delivers. A comprehensive, interactive website – developed properly – provides a dynamic platform for your brand, products and services. To maximize the impact of your web marketing efforts, you also should consider email marketing, e-commerce, paid search and social media tactics – of course, converging these with your advertising, branding and public relations strategies.

Build It Right The First Time 

Branding

  • Brand Analysis
  • Brand Planning
  • Brand Imaging
  • Brand Positioning
  • Brand Activation

A great brand is more than just a logo or a product. A great brand is the sum of all the attributes, both tangible and intangible, that provide value and culminate in an experience with the brand’s products, services or staff.

What Great Brands Can Do

PR & Social Media

  • Communications Strategy
  • Content Development
  • Internal Communications
  • Media Relations
  • Tracking/Measurement

The dynamics of communications today are fascinating. We’ve evolved to a place where audiences choose when and how they want to be informed. It’s up to you to surround them with the right messages at the right time. At PAPA, we know that strategic public relations and social media are vital to achieving this.

Content Is King, See How   

 
 

Real PAPA Blog

  • MFG Tray Stability Test
    Post by: PAPA Team

    PROBLEM – Demonstrate The Difference


    SOLVED – Side-By-Side Video

    If seeing is believing, three new product videos for PAPA client MFG Tray clearly demonstrate why th…more »

  • EcoBuddies Featured Image
    Post by: PAPA Team

    PROBLEM – Get Kids Excited


    SOLVED – EcoBuddies!

    PROBLEM Erie-based FundingFactory wants to get kids excited about recycling e-waste. They also want…more »

  • Funding Factory & Uniliver with PAPA Advertising
    Post by: PAPA Team

    PROBLEM – Capture Attention


    SOLVED – Racing Deodorant

    That's the basic concept behind PAPA Advertising's promotional materials touting a new pilot program…more »

  • Ellie's First Birthday with Jason Keller - Interactive Problem Solver at PAPA Advertising
    Post by: PAPA Team

    PROBLEM – Chocolate Overload!


    SOLVED – Just Let it Happen

    Happy 1st birthday to Ellie, daughter of our Director of Interactive Media Jason Keller. What else c…more »

  • startup_in
    Post by: PAPA Team

    PROBLEM – Enhance Staff & Board


    SOLVED – Training Sessions

    stARTup Incubator in Edinboro wanted to enhance staff and board understanding of best practice marke…more »

  • Erie Zoo 2012-2013 Annual Report by PAPA Advertising in Erie, PA
    Post by: PAPA Team

    PROBLEM – Not Enough Room


    SOLVED – Crazy Photographer

    Photographing animals and kids can be a tough assignment. And when a fence and a man-made pond separ…more »

  • Cold Hands, Warm Hearts by Papa Advertising in Erie, PA
    Post by: PAPA Team

    PROBLEM – Cold Hands


    SOLVED – Warm Hearts

    On a chilly morning earlier this month, PAPA Advertising did our best to warm the hands of dozens of…more »

  • Robinson Outdoor Products - No Strings Attached by PAPA Advertising in Erie, PA
    Post by: PAPA Team

    PROBLEM – Engage Media


    SOLVED – No Strings Attached

    Robinson Outdoors, a leader in the hunting industry, challenged PAPA to engage industry media attend…more »

  • Mac Pro 12-Core Image
    Post by: PAPA Team

    PROBLEM – Slow Computer


    SOLVED – Mac Pro 12-Core!

    After 7 years the Mac Pro Powerbook was just not doing it, so we upgraded. We went out and bought a …more »