Advertising

"We want to engage people…to get them to stop and pay attention to the message."

~ Corry Lino, Art Director

At PAPA, we think advertising messages should be a natural outgrowth of a well-defined marketing strategy and an informed market position. Regardless of the genre or medium, the creative concepts and messaging have to support and enhance the brand. Cleverness is never the goal. Just sound, authentic and compelling communication.

Whether it's a TV or radio commercial, a newspaper ad or direct mail piece or a point-of-sale display, the benefits of your service or product should be clear and provide potential customers with a reason to consider what you have to offer. And by integrating your advertising with your branding, interactive and public relations strategies, you further increase the opportunities to achieve your objectives.

Would you like to brainstorm some concepts for an upcoming advertising campaign? Don't hesitate to contact PAPA at 814-454-6236.
 

Advertising Services

Creative Strategy Concept and Copy Development Media Planning and Buying Television and Radio Commercials Print and Outdoor Ads Trade Show Displays

Internet Advertising Paid Search Ads Point-of-Sale Materials Product Packaging Sales Brochures

Recent Work

Ashtabula County Medical Center

This advertising campaign for the northeastern Ohio hospital utilized traditional advertising outlets such as radio, TV, direct mail and newspaper to reach out to the community and let them know about the outpatient services that ACMC has to offer. With the theme ‘You Can,’ ACMC wants people to know that they can take control of their lives even with different medical issues. Read case study »

 

News

You Botched That Email Campaign: Now What?

We all make mistakes...many at the click of a mouse. Here’s a great article with some very practical advice on how to "save" the day on email marketing efforts that go awry.

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