PAPA Advertising, Inc
Edinboro University Logo

Brand Brand-ology

A great brand is more than just a logo or a product. A great brand is the sum of all the attributes, both tangible and intangible, that provide value to your customers and propel you to a position of distinction.

PAPA Brand-ology offers insight and expertise grounded in more than four decades of brand development and management experience with some of the world’s most recognizable names.

Does your brand enhance your vision, mission and business development?

PAPA’s proven processes for discovering or enhancing brand yield measurable benefits, including:

  • Branding by fact, not assumption
  • Efficient allocation of resources
  • Superior employee/customer relationships
  • Alignment of vision, culture and image

PAPA Brand-ology can bring your brand to life via your environment, employees, visual identity, communications, products and services, customer service and culture.




Development

  • Operations analysis
  • Brand research/analysis
  • Space utilization analysis
  • Market research/analysis
  • Corporate/product positioning

Implementation

  • Name development
  • Brand identity development
  • Identity migration
  • Vision/mission implementation
  • Integrated marketing/public relations
  • Interior/exterior signage systems
  • Interior design
  • Exhibit design

Management

  • Brand expectation indexing
  • Customer satisfaction monitoring
  • Performance and behavior audits
  • Brand standards manuals
  • Ongoing brand consultation