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- vervDESIGN ENGINEERING
vervDESIGN ENGINEERING
In interactive marketing, the disciplines of design and engineering must work together to achieve the optimum user experience - without design, the user does not want to interact; without functionality, the user becomes frustrated.
The organization of your information, the website’s “architecture,” is a critical element of your online presence. In fact, it can mean the difference between gaining or losing a customer. Key considerations with verv include:
- Site accessibility
- Engagement to establish trust
- Ease of navigation
- Message delivery
- Conversion
Remember that, ultimately, your customers decide if your web experience is effective.
Continue learning about PAPA's verv process:
vervOPTIMIZATION >>
