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freshSERVICES

Somebody’s Watching You

Web analytics is the study of behavior by website visitors. New software enables marketers to see which pages lead to more consumer purchases. “The software tracks how many people visit certain websites, consumers' email response rates, internet sales information and more,” explained Jason Keller, PAPA Advertising's new media director. "This type of input can be integral in fine-tuning an organization’s internet strategy as well as other elements of the overall marketing plan.”