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Landing zone
Regardless of how your prospects first identify you, potential clients will most likely visit your website before deciding to engage an initial conversation with you – especially if you have asked them to visit by offering a seminar, white paper or other special incentive.
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PAPA Directory Services earns national award
PAPA Directory Services, a part of PAPA Advertising, Inc., recently was named one of the top 10 directory agencies in the nation by Idearc Media, a world leading print and online directory publisher.
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Direct marketing converged
Off-line tactics remain the workhorses of the direct marketing industry but change is in the wind. The Direct Marketing Association’s recent study shows that email use has risen to second place in the list of most frequently used direct marketing tools. Other frequently used direct marketing techniques include direct mail, catalog, and direct response TV/Radio.
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Is your brand authentic?
A brand is a promise. When you tell your consumers your brand stands for something, you better be ready to deliver that something special. But first be sure your perception of your brand matches reality.
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Fresh thinking x 3
ECCA, Sarah Reed Children’s Center and Morningside Estates have all selected PAPA Advertising for strategic marketing assignments in the months ahead.
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Veteran art director joins PAPA Advertising
PAPA Advertising recently welcomed Corry Lino as art director. A 10-year veteran of regional advertising agencies, Lino has extensive experience in education, health care, security and other industries.
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Four strategies for maximizing lead performance
Lead generation performance depends as much on what an advertiser does with leads as where they originate. How advertisers process and manage leads, and the relationships they build with their lead providers, a equally important and becoming increasingly more sophisticated.
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A leading strategy
An effective pay-per-click (PPC) campaign will drive targeted traffic to a website at an efficient cost. But of course, the ultimate goal behind any paid search program is not just to get traffic for traffic’s sake. The underlying motivation of a site owner to participate in a PPC program is presumably to make sales, produce leads or get signups. Conversion (and cost per conversion) is usually the real metric of interest for site owners.
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Going long? Make your play with email segmentation
The internet has made sales cycles longer. According to Sirius Decisions, the sales cycle has become 22 percent longer as buyers are taking longer to consider their decisions.
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More Fresh Thinking
PAPA Advertising recently welcomed three new marketing professionals to their Erie, Pa. office.
