Interactive

"When it comes to making connections and building relationships with customers, interactive marketing really delivers."

~ Jason Keller, Director of Interactive Media

A well-designed, highly optimized website with user-friendly navigation and solid content is a good start. But to maximize the impact of your interactive marketing initiatives, you also should consider paid search, email marketing and e-commerce tactics.

Then you want to integrate these with your advertising, branding and public relations strategies, including social media such as Facebook, Twitter, LinkedIn and YouTube. The result is optimum, and measurable, success.

Remember, your website is the foundation of your online marketing program, so be sure to build it right the first time. At PAPA, we use the six-phase process to ensure that your site performs well with the search engines and delivers an excellent user experience.

Need help developing your interactive marketing strategy? Just call us at 814-454-6236.

Interactive Services

Website Design and Development Marketing Strategies and Research SEO – Search Engine Optimization Social Media Setup and Management eCommerce Development

PPC – Paid Search Email Marketing Web Hosting Reporting and ROI Analysis

 
 

Recent Website

Asbury Woods Nature Center

To help Asbury Woods Nature Center better serve its patrons, PAPA developed a new website complete with online membership and class registration as well as an events calendar, news updates and even a link for online donations. Visit Asbury Woods »

 

Interactive News and Articles

• Need Video Content? Here Are Eight Handy Sources
• Social Media vs. Social Networking
• Seven Surprising Stats About Twitter
• What's Converged PR?

 

News

You Botched That Email Campaign: Now What?

We all make mistakes...many at the click of a mouse. Here’s a great article with some very practical advice on how to "save" the day on email marketing efforts that go awry.

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