SEO – Search Engine Optimization
Keywords, alt tags, backlinks, quality scores... We know, it is a lot of work and you have enough already, so let us worry about optimizing your website. Take a look below to see what we do to make your website perform better than your competitors.
Weekly Website Crawl & Rank Tracking
Our SEO web app crawls your site each week, notifying us about issues that might impact your performance. We even monitor rankings for all the keywords you care about on the search engines your audience uses. We provided you with detailed information from Google, Bing and Yahoo rankings every week.
Utilizing PAPA Advertising to build our new website and manage our SEO has increased our internet leads by 300% this past year. Even the quality of the leads is better than last year. I would highly recommend PAPA and their website and SEO services." ~ John Blicha, Director of Marketing at MFG Tray |
On-Page Recommendations
We make a variety of on-page, actionable recommendations for your website. It helps you not only understand where things may have gone awry also provides you with clear instructions on what to fix to see immediate results. Make the recommended improvements and watch your rankings improve.
Competitive Analysis
Keep an eye on your competitors without breaking into their office. Our web app monitors your competitors' rankings and link metrics so you can gain an edge on the search results page. Competitors will think you're hiding in their air ducts.
Continual Improvement
Like a fine wine, our web app improves with time. We keep track of key metrics so you can continually gauge your success. Even better, we're committed to improving our web app with new features and functionality every month—so you know you're getting the latest industry-leading SEO technology and thinking.
Need help developing your SEO marketing strategy? Just call us at 814-454-6236.
Interactive Services


















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Recent Website
Asbury Woods Nature Center
To help Asbury Woods Nature Center better serve its patrons, PAPA developed a new website complete with online membership and class registration as well as an events calendar, news updates and even a link for online donations. Visit Asbury Woods »
Interactive News and Articles
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News
National Hunting Products Company Tags PAPA Advertising
Robinson Outdoor Products has named PAPA Advertising as Agency of Record for all marketing communications, public relations and media.
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Good To Know
Not-so-top-secret, expert advice.
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Utilizing PAPA Advertising to build our new website and
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