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Six reasons print belongs in your marketing mix
Just because marketers are jumping on the interactive-marketing bandwagon in droves doesn't mean that things on the interactive side are all rosy. Decreasing numbers for print don't necessarily mean a particularly high return on investment (ROI) for all digital initiatives.
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Account Services Intern - Fall
PAPA welcomes Kristen DeLucia, a final semester senior at Edinboro University, who will be interning with us this fall.
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Fresher. Smarter. Interns.
Interns help make PAPA Advertising Fresher. And Smarter. The best of them offer a renewable source of energy and enthusiasm…our own little green movement.
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Brand transparency in a social media age
Internet access provides consumers with endless amounts of information at their fingertips. And since this information has become available, we have become much smarter consumers.
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Make ideas and innovation a way of life
Want to make innovation a way of life in your organization? Here’s some great advice from Pixar Studio’s Oscar-winning director, Brad Bird:
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Avoid these social media mistakes
New to social media? Get off to a good start and avoid these six mistakes...
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Social marketing for nonprofits
To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more than just bringing in donations. By using social marketing methods, you can boost the effectiveness of services that are the reason your organization exists in the first place—to make a difference.
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Mid-season game changers
Looking for ways to change your marketing game in the second half of the year? After you've studied the competition, consumers and market dynamics, here are some possible winning strategies to consider...
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Open up to invite feedback and engagement
Customer-focused feedback requires companies to consider user experiences first and company needs second.
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Internet matches TV's influence over conversation
The tube is being upstaged by the web, which now nearly matches it in terms of influence on conversations, according to a recent study.
