News

National Hunting Products Company Tags PAPA Advertising

April 27th, 2012  

Robinson Outdoor Products has named PAPA Advertising as Agency of Record for all marketing communications, public relations and media.

Six Marketing Opportunties You May Be Missing

April 25th, 2012  

When developing a content marketing plan, marketers afford much-deserved attention to blogs, e-books, webinars, data sheets, media releases, videos and other channels. But they often overlook some less-used, but equally valuable touch points.

PAPA Earns National Awards For Edinboro University Marketing

April 17th, 2012  

PAPA Advertising recently won four awards for its work on behalf of Edinboro University in the 27th Annual Educational Advertising Awards, an international competition conducted by HMR Publications Group.

PAPA Wins Big At 2012 ADDY Awards

April 17th, 2012  

PAPA Advertising recognized for advertising, design and web development initiatives in annual Erie Ad Club competition.

Six Tips for Social Media Success

March 19th, 2012  

Even the best marketers can use a little advice—and reminders—every now and then. Here, six social media marketers share their secrets to social success...

Welcome to the Age of Video Engagement

March 6th, 2012  

From PR Newswire, here's a white paper with straight-forward advice to get your organization thinking about video engagement.

You Botched That Email Campaign: Now What?

January 31st, 2012  

We all make mistakes...many at the click of a mouse. Here’s a great article with some very practical advice on how to "save" the day on email marketing efforts that go awry.

How To Establish An Online Newsroom

January 17th, 2012  

With journalists and the media relying heavily on web-based resources, it is essential for organization’s to place relevant news, information and digital assets in a central, organized and easily accessed online newsroom.

Social Media and Manufacturing

January 3rd, 2012  

So how does a low-profile manufacturing business benefit from social media?

Six Social Trends For 2012

December 16th, 2011  

What can we expect in 2012 in a world that seems to grow ever connected by the hour? Here are six predictions to ponder, in no particular order

PR Lessons from Occupy Wall Street

December 6th, 2011  

Communications power has shifted, perhaps permanently. Those who master the tricky task of harnessing and unleashing the power of the social web can become truly influential.

Streaming Your Brand in a Real-Time World

December 5th, 2011  

Remember when public relations campaigns had a beginning, a middle and an end? How far we’ve come. Now “brandstreaming” – real-time, always-on, multi-directional, multi-format communications – is the order of the day.

Content Marketing Yields Leads, Customers and Brand Development

November 10th, 2011  

Lead Generation a Top Priority
Among B2B companies using content marketing (and 82% do, according to a new study from content curation firm HiveFire), lead generation tops the list of objectives.

What to Consider Before Launching Employee-Focused Channels

October 31st, 2011  

Don’t assume you have a captive audience when communicating internally. Consider this advice from PR News and experts Steve Halsey and Ken Gedaka:

PAPA Advertising Named Agency of Record for WNY Health System

September 21st, 2011  

Erie agency to develop branding, advertising and web marketing programs for Lake Erie Regional Health System of Western New York

Turn Waiting Time Into Idea Time

August 19th, 2011  

Here’s some great advice from Howdesign.com: when you feel you don’t have time to sit and think, try using dead time to generate ideas and insights.

A New Brand Emerges

August 9th, 2011  

Nearly 30 years ago, three hospitals in Erie, Pa., developed EmergyCare, a centralized medical transportation service designed to better meet all types of emergency and non-emergency needs in the region. In recent years, EmergyCare evolved to be an independent and dynamic mobile medical organization, but its fleet of 68 vehicles and the uniforms of more than 300 employees still bore its outdated identity.

What to Do When a Customer Isn't Ready to Buy Today

August 2nd, 2011  

Many clients say their customers complain that every time they try to do web research, they are immediately bombarded by salespeople looking to close a deal. It does not matter if you are investigating an accounting package, marketing automation, health insurance or just a copier — lots of people wanting to get your requirements and send you quotes.

Is Google+ the Ultimate Content Marketing Platform?

July 21st, 2011  

As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.

Is your organization “age-ready?”

July 13th, 2011  

In 2009, at the age of 60, Bruce Springsteen earned more revenue from his concert tour than did Coldplay and the Jonas Brothers combined. Really.

Summer Interns Bring Fresh Ideas to PAPA Advertising

July 12th, 2011  

Students Meghan Fagley of University of Akron, Carla Robertson of Penn State University and Ryan Nguyen a graduate of Duquesne University, recently joined PAPA Advertising, in Erie, PA for summer internships.

5 Great Reasons to Start Your Facebook Page Right Now

July 6th, 2011  

With all the chatter over the weekend about the debut of Google Plus, you’d think this article would be about the newest and shiniest social network from the search giant.

12 Ways To Make Tradeshow Marketing Deliver

June 28th, 2011  

Many have pronounced tradeshow marketing dead. But with the right strategy, hard work and flawless execution, tradeshows can still be a productive part of your marketing plan. Here are 12 ways to breathe new life into your tradeshows.

The End of the 'Average American?'

June 22nd, 2011  

Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real. But results from the 2010 census—due to be released this summer—will show just how much that picture has changed. For marketers, the message is simple: There's no such thing as an "average American" anymore.

Is Yahoo! no longer a search engine? Yes…and no.

June 3rd, 2011  

Jason Keller - Director of Interactive Media at PAPA Advertising

For the past year Bing has had control over Yahoo! search results. So yes, you can still use Yahoo! as a search engine, however your results are controlled by Bing.

Who cares? Well, unless you are a big searcher like me and like to use multiple search engines to see different or more accurate results, then you probably will not care. But on the Pay Per Click  or "PPC" side of things, you have now lost the control to target only Yahoo! search users. For marketers, this is disappointing.

A Blogger Sleepover?

June 1st, 2011  

Since January, PAPA Advertising has been assisting Chautauqua Institution with a converged social media and paid search marketing campaign. The focused initiative has engaged existing supporters while introducing several thousand new fans to the lakeside summer community. A month ago PAPA began looking for ways to enhance the online conversations and an idea surfaced...why not invite bloggers for an overnight visit to experience all that Chautauqua has to offer.

The F-Factor: What Can Social Media Do for You?

June 1st, 2011  

In today’s world, it’s not just about the friends you see in person, but rather the friends you interact with virtually. Trendwatching.com has defined the “F” in F-Factor as the friends, followers and fans on social media sites such as Facebook and Twitter.

What's In Your...Cell Phone?

June 1st, 2011  

Smartphones have impressive capabilities. And now researchers are figuring out how your cell phone may be able to replace your wallet.

PAPA Helps Ohio Hospital Empower Patients

June 1st, 2011  

When Ashtabula County Medical Center (ACMC) determined that they needed to raise awareness and utilization for their outpatient services this past spring, they turned to PAPA Advertising for help. 

Refreshing Remarks

May 31st, 2011  

PAPA’s Mike Smiley, Jason Keller and Jennifer Smith joined Liz Allen, Public Editor of the Erie Times-News, and Lou Baxter, News Director of JET-TV/FOX 66, for a panel discussion at the recent 2011 PRSSA Conference held at Edinboro University.

Seven Ways to Take Control of Your Online Reputation

May 5th, 2011  

What are others saying about you and your company online? Do you know where to look? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.

PAPA Wins Top Advertising Award

April 5th, 2011  

PAPA Advertising’s television commercial for Edinboro University picked Best of Show at the 41st annual ADDY Awards.

Nonprofits + PAPA = Mission Accomplished!

March 31st, 2011  

PAPA Advertising welcomes new marketing partnerships with Chautauqua Institution, the Hamot Second Century Fund and EmergyCare.

Ten reasons you shouldn't ignore social media

March 23rd, 2011  

Plenty of businesses thought social media was a passing fad—something that would dazzle everyone for a brief time and disappear. But as the Facebooks and Twitters show staying power, Christine Whittemore says many skeptics have come to the conclusion that traditional methods of attracting customers are no longer enough.

Inspiration for “Inspiring” Headlines

March 2nd, 2011  

Headlines, like subject lines, are important. According to a recent national study, eight out of 10 people will read headline copy, but only two out of 10 will read the rest. That speaks to the power of your headlines and why they are critical to the success of your communications.

PAPA Welcomes Three New Manufacturing Clients

February 8th, 2011  

PAPA Advertising named marketing partner for three operating entities of Molded Fiber Glass Companies, a worldwide leader in reinforced plastics and composites.

PAPA Launches Interactive Campaign For Chautauqua Institution

January 31st, 2011  

PAPA Advertising has created a new interactive marketing campaign for Chautauqua Institution to promote a PBS documentary about the lakefront summer community and new vacation options.

MFG Tray: A Not-So-Extreme Brand Makeover

January 28th, 2011  

As the first quarter of 2011 gets underway, MFG Tray—a leading manufacturer of glass-reinforced composite containers, trays, boxes, flats and totes for material handling—has armed its sales force with an integrated package of marketing materials that support a newly evolved brand image.

PAPA Advertising Achieves Record Numbers for Edinboro University

December 13th, 2010  

PAPA Advertising has created the right messages for the right audiences to achieve four consecutive years of record enrollment and philanthropic contributions for Edinboro University in Pennsylvania.

Smiley named to PRSA board

December 10th, 2010  

PAPA’s Mike Smiley has been appointed to the board of directors for the Northwestern Pennsylvania Chapter of the Public Relations Society of America.

How email marketing will evolve

December 7th, 2010  

Email marketing is constantly evolving, with social media, mobile and ISPs driving most of the change right now. Here are five predictions of how things will change in 2011...

Five things to remember to reach consumers

November 24th, 2010  

Communications channels are multiplying. 
Okay, not shocking news here, but what are you doing to move beyond the basics of email, Facebook, Twitter, YouTube, LinkedIn and other channels and related new applications. What are your strategies for mobile technology?

20 tips to get to know your online audience

November 15th, 2010  

Social media provides the opportunity to connect with millions of people. But what do you really know about your audiences? Have you taken the time to know them, understand them or connect with them?

Marketing is content

November 12th, 2010  

More than ever before, marketing is content. And content is marketing. This PRSA white paper tells why.

Play well with others for social media success

November 8th, 2010  

Bored with companies’ frivolous Facebook posts? Surprised by rude, off-the-cuff tweets? While social media can provide companies with plenty of opportunities to promote and build business online, it’s critical to remember the “social” aspect of these networking channels. To that very point, L. Drew Geber, CEO of Blue Kangaroo, recently shared some simple tips for playing well with others online.

Print (still) matters

November 1st, 2010  

Print collateral is by far the most common form of marketing material produced, despite the rise of multimedia options, according to a new national survey. Results from “Mapping & Tracking: The Optimized Marketing Supply Chain” indicate that a solid majority of marketing executives are still producing the same types of material they have been for years.

Increasing your influence online

October 1st, 2010  

Nearly 84 percent of marketing executives agree there is a correlation between one's ability to drive action (influence) and one's reach. What’s more, 90 percent draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online.

Nonprofit Day

September 17th, 2010  

"PR Essentials" will be on the table when Mike Smiley, vice president at PAPA Advertising, joins two fellow public relations and marketing veterans for a panel discussion as part of Nonprofit Day at the Bayfront Convention Center in Erie on Thursday, Oct. 21.

A winning equation

September 15th, 2010  

How PAPA + KCRF + Pepsi = $250,000

Grab a glass of something bubbly for a toast to refreshing ideas.

To the late John Kanzius, the Erie inventor who used radio waves to create an alternative way to treat cancer – without side effects.

To PAPA Inc, the Erie advertising agency that helped secure a $250,000 Pepsi Refresh grant and national recognition for Kanzius Cancer Research Foundation in just 30 days.

Six reasons print belongs in your marketing mix

September 7th, 2010  

Just because marketers are jumping on the interactive-marketing bandwagon in droves doesn't mean that things on the interactive side are all rosy. Decreasing numbers for print don't necessarily mean a particularly high return on investment (ROI) for all digital initiatives.

Account Services Intern - Fall

September 1st, 2010  

PAPA welcomes Kristen DeLucia, a final semester senior at Edinboro University, who will be interning with us this fall.

Brand transparency in a social media age

July 30th, 2010  

Internet access provides consumers with endless amounts of information at their fingertips. And since this information has become available, we have become much smarter consumers. We care more about what's in our food, what effect our actions have on the environment and so on. If a brand is unethical in any way, we are going to hear about it and hear about it fast. It's the new word-of-mouth.

Make ideas and innovation a way of life

July 26th, 2010  

Want to make innovation a way of life in your organization? Here’s some great advice from Pixar Studio’s Oscar-winning director, Brad Bird...

Avoid these social media mistakes

July 19th, 2010  

 New to social media? Get off to a good start and avoid these six mistakes...

Social marketing for nonprofits

July 13th, 2010  

To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more than just bringing in donations. By using social marketing methods, you can boost the effectiveness of services that are the reason your organization exists in the first place–to make a difference. Did you increase the number of people getting screened for prostate cancer? Do people now put their soda cans and plastic bottles in the recycling bin rather than the garbage can? Have youth become more active and likely to exercise regularly?

Mid-season game changers

July 7th, 2010  

Looking for ways to change your marketing game in the second half of the year? After you've studied the competition, consumers and market dynamics, here are some possible winning strategies to consider...

Open up to invite feedback and engagement

June 28th, 2010  

Customer-focused feedback requires companies to consider user experiences first and company needs second. Here are ideas to improve customer relationship management and build engagement:

Internet matches TV's influence over conversation

June 14th, 2010  

The tube is being upstaged by the web, which now nearly matches it in terms of influence on conversations, according to a recent study. Still, most discussion about brands happen face-to-face, and are influenced far more by traditional media than what happens online.

Marketing games keep customers engaged

June 4th, 2010  

Digital games, whether on Facebook or on mobile phones, all employ what developers call "game mechanics," incentives such as points, badges, next levels and achievements that motivate players to keep playing. And a gaggle of brands, from 7-Eleven to JetBlue, H&M and Tesla Motors are counting on people's attraction to competition to get them to be more engaged.

PAPA helping organizations discover their brands

June 2nd, 2010  

In recent weeks, PAPA, Inc (in cooperation with the Nonprofit Partnership) has led several Erie-based nonprofit organizations through PAPA’s own process of Brand Discovery! Led by Liz Papa and Mike Smiley, the sessions are helping Junior Achievement, Erie Cemetery Association, House of Healing and the Bayfront Center for Maritime Studies define their brand’s attributes and then consider how their brand provides value to clients or customers. Along the way, the organizations learn about...

How to nurture credibility in marketing conversations

May 21st, 2010  

Trust is a tough nut to crack these days. Marketers in particular need to ask really hard questions. Trust is the currency of effective advertising, and yet it's so curiously evasive and increasingly murky.

Twitter top social media choice for largest companies

May 10th, 2010  

Nearly 80 percent of the largest 100 companies in the Fortune Global 500 use at least one social media platform – Twitter, Facebook, YouTube. And it’s not just posting or random tweets; real conversations are happening.

A Fresher. Smarter. Friday

May 4th, 2010  

Feeling bogged down? Or maybe your staff’s complaining about not enough time to get everything done? It’s time to share these tips with them…and wish them a great weekend!

PAPA Garners Gold At 2010 Erie ADDYS

April 26th, 2010  

PAPA Inc took home top honors for its work for Edinboro University, Reed Manufacturing and the Erie Art Museum at the 2010 ADDY Awards presented by the Advertising Federation of Northwestern Pennsylvania.

Is your brand identity under attack?

April 13th, 2010  

In today's decentralized, tweeting, demand-printed, www universe, achieving compelling visual coherence is tough. Today, crafting or renovating a system for visual brand expression is more like making a mosaic than carving a sculpture out of a single piece of stone. You'll place some of the tiles; some will be placed by others. Creating that visual mosaic requires a toolkit based on shared thinking, one that allows you to tune communications for different initiatives and constituencies, and one that can be taught and shared.

When to Post to Facebook? Try the Weekend

March 29th, 2010  

Dan Zarella, a writer who calls himself the "social media and viral-marketing scientist", has a tasty little piece of research that could help time-strapped charities get more mileage from their Facebook posts. 

A Twitter Top Ten

February 26th, 2010  

Wondering if Twitter can enhance your business development efforts? Here’s a list of 10 ways to tweet your way to the top...

Tighten your writing for better blogging

February 14th, 2010  

If you're blogging and truly interested in attracting (and keeping) readers, consider these five tips to improve your posts...

The bottom line on top words

February 9th, 2010  

Whether you’re pitching bloggers, tweeting your brand followers or writing for internal audiences, knowing how to write a good headline goes a long way.

Email marketing and your brand

February 4th, 2010  

Not sure that email marketing impacts your brand strategy? Consider the following...

Landing pages mean landing new business

January 26th, 2010  

As buttoned-up as your email may be – from design to copy to images – all is lost if the click-through experience misses the boat.

What the 2010 census means for marketing

January 22nd, 2010  

In 2010 America, demographics expert Peter Francese explains what marketing professionals need to know about the biggest market-research project of the decade: the official 2010 U.S. census.

The practice of brand-ology

January 12th, 2010  

Does your brand enhance your vision, mission and business development? Does it “surround” people and make them want to be a part of it? 

The ongoing impact of technology

January 4th, 2010  

The everyday impact of technology on the ordinary consumer was certainly the biggest story of the past decade. It spanned race and ethnicity, income, creed, political persuasion, religious belief.

The “Engaged” Web

December 18th, 2009  

It's clear that Web habits are changing fast. In terms of clicks per minute, the world's attention is dominated not by traditional content-based sites but by a set of radically different, interactive, community-based tools and services. We no longer use the web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. 

Is your brand engaging?

December 9th, 2009  

Brands must now engage their customers with a passion and focus that has never existed in the past. Adding value begins at the earliest stages of the planning/creative process. Start by asking “What if?”

Read all about it!

December 7th, 2009  

Consumer trend watchers indicate that the “act of reading” is driving initial stages of what could become a full-fledged magazine advertising comeback. While this comeback will take a little time (as ad dollars follow trends), this retro consumer behavior has started to illuminate business meetings, family gatherings and local bars.

Understand your customers’ primary motivators

December 4th, 2009  

Beyond the rational and the emotional, there are fundamental drivers of behavior that answer the question: "Why do people do what they do?" 

Peer-to-Peer – The Social Media Reality

December 3rd, 2009  

People have always communicated best within their peer groups. Their beliefs are influenced by communities and social networks. Consumption habits are no exception. With the explosion of social media, marketers must consider peer group affiliations as much as individual target profiles. 

Check yes or no

November 13th, 2009  

Social media has allowed us to listen to customer opinions, complaints and praise through a variety of sources. But be weary of assuming that your growing number of Facebook fans is giving you an accurate picture of customer satisfaction. Customer surveys, whether on paper or online still remain a valuable information gathering resource.

Be the customer!

November 6th, 2009  

How can you keep customers coming back without constantly offering discounts and promotions? Make the purchasing process as easy as possible – whether in store or online.

10 Things Social Media Can’t Do

November 4th, 2009  

Amid the endless pronouncements about social media – often shortened to "social" these days by consultants trying to sound like they know what they are talking about – is the reality that social media is not a solution, or a sure bet.

Social Media: Quality Over Quantity

October 19th, 2009  

When you first start venturing into the social media world it’s easy to get caught up in the number of followers or subscribers you are collecting. But when it comes to Facebook, Twitter, your blog or any other online media it’s not the quantity that matters. The real trick is getting your users to share and interact. 

PAPA Advertising named to market Eriez’ Canadian division

October 19th, 2009  

PAPA Advertising is leading a comprehensive marketing initiative for Canadian Process Technologies, a division of Eriez Manufacturing and a world leader in column flotation and sparging technology.

So you're ready for SEO?

September 28th, 2009  

You understand the benefits of SEO - search engine optimization - but how much do you really need to invest it? To help you decide, industry experts agree it's important to consider these key questions before investing in a full-blown SEO campaign.

Stand out in a Media Crowd

September 22nd, 2009  

If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. But with the amount of products, services and options out there connecting your brand to consumers can feel impossible. Additionally, people no longer make purchases in a linear fashion. 

Pay Per Click Pay-Off!

August 28th, 2009  

Edinboro University's online graduate education program realized a 40 percent increase in enrollment following a recent, two-month Pay Per Click advertising campaign developed by PAPA Advertising. In turn, Edinboro's total Fall 2009 enrollment is the most in school history.

Plain and Simple Advice for the Web

August 20th, 2009  

In the early 20th century, artist Hans Hofmann was quoted as saying, “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” This rings particularly true when it comes to today’s web design. Because web pages are relatively inexpensive and easy to update it’s particularly tempting to add an overabundance of content. This problem can be further complicated by the site’s navigation system.

Delivered in 30 Seconds or Less

August 5th, 2009  

The popularity of DVR recorders is making the industry standby of the two-minute commercial break a thing of the past. Network officials are beginning to introduce shorter, more frequent commercials from single sponsors. The more compact ads aim to relay their messaging before the viewer can even find the remote. Nielsen Media Research, the primary source of audience measurement information, has recently implemented their C3 rating system. 

The Search is Over

July 31st, 2009  

It’s never too late to up your website’s organic search results. Try examining the terms potential customers use to search for your goods or services and include them in your web copy. For another simple improvement, update your traditional tags with these terms. 

Use Print to Get Customers Online

July 17th, 2009  

Social networks continue to make headlines these days, hoping web surfers stumble across your Twitter feed or Facebook page may not yield the results you desire. Consider adding direct mail to your marketing mix to lead targeted prospects to a customer-tailored landing page linked to your website. 

This Totem’s Got Soul

July 10th, 2009  

PAPA’s Art Director Corry Lino publicly presented his poster design for the upcoming Erie Art Museum Blues And Jazz Festival. Media gathered to catch the unveiling of his artwork. Lino created an image that not only promoted the largest jazz and blues event in the Erie, Pa. region but also captured the spirit of the music and the outdoor setting.

A New Advertising Channel

June 26th, 2009  

According to Nielson Online, as of June 2009 people spend 49 percent more time watching video online than they did the year before. However, online videos are an often-overlooked advertising channel (no pun intended). The cost of production is relatively inexpensive, and video can give a face and a personal touch to your business. 

Advertise or die?

June 8th, 2009  

A recent study by Ad-ology Research offers a compelling argument to continue or increase advertising regardless of economic conditions…or else. 

Social(ly) media acceptable

May 26th, 2009  

Experts suggest you treat social-networking sites as if they're cocktail parties. In other words, interact with others in the same way you would at a face-to-face business mixer.

The envelope please…

May 8th, 2009  

The Advertising Federation of Northwestern Pennsylvania recognized recent PAPA work for Edinboro University of Pennsylvania, Glenbeigh and Iadeluca Chiropractic Center at the AFWPA’s annual ADDY Awards competition.

Facebook getting wrinkles?

March 27th, 2009  

Facebook is aging fast. The number of U.S. users over 35 has doubled in just the last 60 days, according to new data from Inside Facebook. The burgeoning crowd of older users means that the majority of Facebook members are now over age 25.

Big Ben's Birthday

March 12th, 2009  

Congratulations to PAPA Art Director, Corry Lino, and his wife Alissa, on the birth of their son, Benjamin. 

Placed-based performance

February 9th, 2009  

As advertisers continue to look beyond traditional media, such as TV and radio, to reach today's busy consumer, place-based digital video advertising is coming into its own. 

“Customer-ized” communications

January 5th, 2009  

Being customer-focused includes using the words they use to describe their needs and problems. You might sell office panel systems, but your customers buy “cubicles.” 

Over and over again

December 2nd, 2008  

In today’s interconnected world, it may be that just pointing your message to the target audience may be shooting too narrow. Buying decisions are seldom made in a vacuum. 

Know your ideal customer

November 21st, 2008  

Profit or peril

November 17th, 2008  

PAPA Advertising will share proven strategies for increasing lead generation and improving sales conversion at a free seminar in Meadville on November 19, 2008.

Youth Movement

October 20th, 2008  

The October issue of the Erie Regional Chamber and Growth Partnership magazine focused on how employers in the region are attracting and retaining their young professionals. 

Advertisings Best Recognized

September 29th, 2008  

PAPA Advertising’s own Skip Papa, principal and creative director, was named Ad Person of the Year at the Advertising Federation of Northwest Pennsylvania’s annual Creative Sparks Awards. The award recognizes an individual or organization for outstanding contributions toward the advancement of the communications industry in Erie and the surrounding region.

Join PAPA for Erie Ad Day

September 15th, 2008  

Make plans to join PAPA Advertising for the Advertising Federation of Northwest Pennsylvania’s Erie Ad Day, Sept. 25, at Sheraton Erie Bayfront Hotel in Erie. 

Multiple Channels for Maximum Lift

September 10th, 2008  

PAPA Advertising earns two National Health Information Awards

September 1st, 2008  

Fresh relationships

August 19th, 2008  

PAPA Advertising garners national awards

August 11th, 2008  

Landing zone

July 21st, 2008  

PAPA Directory Services earns national award

July 14th, 2008  

Direct marketing converged

July 2nd, 2008  

Off-line tactics remain the workhorses of the direct marketing industry but change is in the wind. The Direct Marketing Association’s recent study shows that email use has risen to second place in the list of most frequently used direct marketing tools. 

Is your brand authentic?

June 23rd, 2008  

Fresh thinking x 3

June 16th, 2008  

ECCA, Sarah Reed Children’s Center and Morningside Estates have all selected PAPA Advertising for strategic marketing assignments in the months ahead.

Veteran art director joins PAPA Advertising

June 9th, 2008  

Four strategies for maximizing lead performance

June 2nd, 2008  

A leading strategy

May 27th, 2008  

An effective pay-per-click (PPC) campaign will drive targeted traffic to a website at an efficient cost. But of course, the ultimate goal behind any paid search program is not just to get traffic for traffic’s sake. The underlying motivation of a site owner to participate in a PPC program is presumably to make sales, produce leads or get signups. Conversion (and cost per conversion) is usually the real metric of interest for site owners.

Going long? Make your play with email segmentation

May 20th, 2008  

The internet has made sales cycles longer. According to Sirius Decisions, the sales cycle has become 22 percent longer as buyers are taking longer to consider their decisions. In addition, buying is being managed more professionally.

Passion Matters

May 6th, 2008  

In a hyper-competitive market, competence is expected and only flawless execution is tolerable. But that's no longer enough. Today, the ultimate competitive advantage is passion.

Newspaper Ads Spur Web Activity

April 28th, 2008  

Newspaper advertising drives consumers to the Web to find out more information about products, according to a report from the Newspaper Association of America.

ADDY Awards Add Up

April 14th, 2008  

PAPA’s recent creative efforts for Edinboro University, Shriners Hospitals for Children, Springhill Senior Living Community and Visual Fx Vision Centers have been recognized with 14 awards in the Erie Advertising Club’s 2008 ADDY Awards.

Wish Upon a Winter Star

February 6th, 2008  

PAPA Advertising is a proud sponsor of General Electric’s Winter Wishes, a dinner auction held annually to raise funds for the Erie Chapter of the Make-A-Wish Foundation. In support of the event, PAPA's new media director, Jason Keller, designed the Winter Wishes website which is used to promote the fundraiser and provide a means to collect contributions.

Hello, I'm from channel 5!

January 10th, 2008  

Mike Smiley, vice president of account services at PAPA Advertising, recently presented Crisis Media Relations: How to respond when the media come calling! at Allcare Dental & Dentures’ network management meeting in Buffalo, New York. 

PAPA Welcomes Brady McFadden!

November 14th, 2007  

A graduate of Edinboro University, Brady previously served as a communication specialist at Family First Sports Park. 

Fresh music’s in the air…catch the groove with Papa Advertising

July 10th, 2007  

Papa Advertising returns as a sponsor of the Erie Art Museum Blues & Jazz Festival, the region's most dynamic musical event. 

Papa Advertising named top professional services firm

June 19th, 2007  

Papa Advertising was recognized for its growth, achievements and community contributions at the 16th annual Gannon University Small Business Development Center Awards Program on June 22.

A fresh start for summer

May 3rd, 2007  

Presented as part of the Erie Regional Chamber and Growth Partnership’s Business After Hours series, the Papa event will feature tasty treats and cool beverages amid lively music and fun-filled drawings for door prizes.

Papa Advertising welcomes Sheila Hultgren and Leah Hain

March 26th, 2007  

Papa Advertising, a full-service marketing communications agency based in Erie, PA recently welcomed Sheila Hultgren, production manager, and Leah Hain, graphic designer.

Papa Advertising’s fresh thinking and new resources are key to agency’s growth

March 16th, 2007  

Award-winning creative, new staff expertise and strategic investments in media, web and directory services have combined to make Papa Advertising one of the region’s fastest growing, full-service communications agencies.