Allcare Dental
& Dentures

Challenge

Introduce Allcare Dental & Dentures, a new brand of value-oriented dental practices and support corporate plans goals for rapid expansion in multiple markets.
 

Solution

PAPA integrated brand development, advertising and the retail environment to consistently convey “We make seeing the dentist easy!” Armed with discounted products and coupons, PAPA utilized TV, newspaper, yellow pages, web and direct mail to attract core audience of middle income, older adults.
 

Result

For 48 consecutive months, Allcare exceeded budgeted patient visits by as much as 400 percent, laying claim to the title of the nation’s fastest growing dental network. Today, Allcare encompasses more than 50 offices in a dozen states.

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