Edinboro University

Great Things Happen Here!

Challenge

Increase student enrollment and philanthropic contributions while repositioning Edinboro University, a state-owned school, as an elite public institution.
 

Solution

Taking advantage of Edinboro’s Scottish roots, PAPA introduced the new university president – an Englishman by birth and accent – as the voice of Edinboro. Messages focused on Edinboro’s traditions and graduate success were conveyed via TV, newspaper and outdoor, targeting key student influencers.
 

Result

Edinboro is marking three consecutive years of record student enrollment and philanthropic contributions. In turn, incoming student applications and SAT scores are at the highest levels ever.