MFG Tray

The material matters in material handling

Challenge

MFG Tray, a worldwide leader in material handling, engaged PAPA to develop a comprehensive approach to the company’s marketing efforts, including the development of a brand evolution plan, integrated marketing communications strategies and sales training sessions.

Solution

PAPA identified the material in MFG products as its key point of distinction and constructed a new brand platform to support that market position. The brand launch introduced a new website, sales catalogs, sell sheets, trade show displays and trade publication advertising. The next phase of this converged marketing initiative included paid search, email marketing and social media communications.