YMCA of Greater Erie

We Build People

Challenge

Re-introduce annual fundraising campaign and solicit donors to support need-based scholarships at the YMCA of Greater Erie.

Solution

Using the theme “We Build People,” PAPA created billboards, brochures, posters, countertop displays and t-shirts using engaging photography and compelling stories of current Y members. A highlight of the campaign were life-size photo “storyboards” that featured recent scholarship recipients and their personal stories.

Result

Highly positive word-of-mouth feedback both internal and in the community translated to a significant increase in contributions. By the end of the campaign, the target goal had been exceeded by more than 55 percent or nearly $50,000.