Public Relations

"Whether you print it, e-mail it, broadcast it, blog it, post it, tweet it, or stage it, tell a compelling story and invite your audience into the conversation."

~ Mike Smiley, Vice President

The dynamics of communications today are fascinating. We've evolved to a place where audiences choose when and how they want to be informed. It's up to you to surround them with the right messages at the right time. At PAPA, we know that strategic public relations is vital to achieving this.

The key to success is converging traditional tactics such as news releases, media pitches and special events with online opportunities like blogs, newsfeeds, Facebook, Twitter, LinkedIn and YouTube. And then you must extend your messages across the rest of your marketing channels, including advertising, branding and interactive.

Have a public relations challenge that needs attention? Contact PAPA today at 814-454-6236.

Public Relations Services

Crisis Communications Internal Communications Intranet Development Media Relations Multi-Media Presentations

Newsletters/Publications Public Relations Special Events Web Development/Maintenance

Recent Work

Chautauqua Institution

PAPA created a converged marketing plan to promote the PBS documentary, and in turn, the Chautauqua Institution, utilizing paid search, a free weekend getaway contest as well as regular Facebook, Twitter and blog posts. Read case study »

 

News

You Botched That Email Campaign: Now What?

We all make mistakes...many at the click of a mouse. Here’s a great article with some very practical advice on how to "save" the day on email marketing efforts that go awry.

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